One of the most exciting projects in my portfolio is a commercial door company that sells doors online. I helped design the UI/UX of both their website and automated quoting tools. These interactive pages guide customers through a complex decision tree directing them to the best products for their needs.
The website was designed to have a high conversion rate, keeping users focus on the goal of getting a quote across all pages. Additionally it conveys their branding with a message of fast shipping, low prices and exceptional professionalism.